It’s really funny when you meet people who decide to start a business
some of them are really good at limited interaction and so you never really glean the reason you might want to be their friend nevermind buy anything from them. This whole branding thing is exciting in so much it forces you to think about what you stand for, what you are about, what you have to offer? I know, it sounds really cynical, but it’s a great start to really mapping out what defines you? Figure that out, then you deliver who you are within your business? I know I am not alone in my belief system I dislike spiritual info that’s delivered in a way that alienates the people they’d like to connect with. Is it possible to deliver helpful esoteric platforms, combined with a business sensibility? Will you be labeled a kook or someone who just understands that the material and spiritual worlds must exist side by side to at least keep good things in balance. Their have been lots of businesses who have been very successful who have never though of the benefits of making a good business model, just a good business profit.They come they go, this will never change.